Luosifen originated from Liuzhou, Guangxi Province in the 1980s. It was the first time Luosifen left Guangxi and appeared in the public’s eyes when it appeared in the first season of A Bite of China in 2012. In the past few years, consumers’ tastes have been constantly upgraded, and they have become more interested in new food, new ways of eating and new tastes. Snail noodles have gradually won the attention of foodies from “smelly” to “really fragrant”, and become a new Internet celebrity in the foodie industry.
Insight into the demand of foodies Liuzhou snail noodles launched the “original taste” war
Chen Sheng, a native of Liuzhou, Guangxi province, founded Jiaweiluo brand in 2015, focusing on the research, development and production of pre-packaged snail noodle products such as boiled, self-heated and breasted snail noodles. “The original intention of establishing Jiaweiluo is to let Liuzhou people in other places can really eat a bowl of authentic hometown flavor.” “Chen Sheng said.
Therefore, Jiaweiluo in R & D to follow the quality is the first meaning, emphasizing the “tunnel” two words. Chen Sheng knows that the key to a bowl of snail noodles is all in the snail soup. Jiaweiluo adhere to the traditional production process, select the local fresh river snail, plus a variety of Chinese herbs. Finally, after more than three hours of slow cooking at high temperature, a bowl of snail soup with unique flavor can be achieved
In addition to the special research on soup, to meet the needs of different groups of people is also the motivation of Jiaweiluo‘s new product development. According to the 2021 Food Industry Consumer Trends Insight report (hereinafter referred to as the “report”), the “home economy” and “fast economy” are reshaping the consumption scene, driving the innovative development of new food products in the direction of simple, fast and retain delicious experience, such as the explosion of instant noodles, convenience dishes and brewing cereals.
Jiaweiluo snail noodle bauhinia paragraph powder, for example, in appearance by liuzhou bauhinia elements, made of outer packing color to blue and white porcelain, on the palate contains duck feet, marinated egg, the combination of various ingredients, such as snail meat on the packaging to simple and rapid way consumers mind rapidly occupation, not only meet the demands for high quality demand of living people, Liuzhou has also become one of the city name cards.
“To be a good brand, in addition to the requirements for product quality, we also need to pay attention to brand building, truly observe the needs of consumers, in order to stand firm in the market.” Melchor said.
Jiaweiluo realized that the rise of Internet celebrity economy and live streaming economy has made the audience of Luosifen more young, and the Internet can make the brand spread more quickly among young consumers, which can not only improve the product sales, but also improve the brand awareness.
Small rice noodles big industry snail noodles become fast food new wind mouth
In the face of fierce market competition, Jiaweiluo continues to make efforts in the direction of the quality of bagged snail noodles. As the vice president of Liuzhou snail Noodle Association, Chen Sheng said frankly: “We hope to standardize the industry standards of snail noodle. Quality is the first priority for the development of Liuzhou snail noodle, so that it can stand out in the fierce market.”
At present, Liuzhou snail Noodle Association is reformulating industry standards under the guidance of the government to ensure the healthy development of the industry.
Moreover, the snail noodle industry in Liuzhou has created more than 300,000 jobs around Liuzhou. Moreover, because of the variety of ingredients in the snail noodle industry, it has also promoted the further growth of sour bamboo shoots, beancurd bamboo, rice, chili oil and vinegar industries in Guangxi and many provinces across the country.
Jingdong supermarket swathes carnival 2021 conference this year, jingdong also released a “new brand new super plan” and “new product all the new plan” two big food industry growth plan, in creating new explosive goods, creating exclusive track, etc., quickly create new products to satisfy users diverse needs, continuous power brands like Jiaweiluo achieve rapid growth of high quality.
Chen Sheng said: “I hope that in 2021 Jiaweiluo relying on JD platform in the convenient food category in 2021 to hit the industry top five, by 2022 to break through the industry top three goals. Liuzhou Luosifen is still a rising star so far. We still have a long way to go, but the potential for the future is immeasurable.”
Post time: Aug-27-2022