“Rice is a small delicacy, but snacks are a big soul. Powder is good to live month, snail small competition universe.” In recent years, the wind of “fresh, spicy, sour and hot” river snail rice noodles has become a golden name card in Liuzhou, Guangxi.
In order to find the most authentic river snails rice noodle, you have to go to Liuzhou, where you can find river snails rice noodle store everywhere. Liuzhou people are “crazy about snails” and “eat noodles“. When the two hobbies collide, there comes this special snack named “river snails rice noodle(luosifen)“. Liuzhou is a typical industrial city. In the early years, workers worked in “three shifts” morning, middle and night as factories rushed for orders. Many workers on the middle shift and night shift had to eat supper at night. As the days went on, they built up river snails rice noodle store of various size. In recent years, with the concept of industrialization, industrial chain thinking and the spirit of innovation, Liuzhou has improved the production and packaging technology of rice noodle, physical sterilization, vacuum packaging and other food production and packaging technologies. The online and offline sales continue to grow rapidly, making Liuzhou an “edible city name card”.
In 2014, the Liuzhou Municipal Party Committee and government seized the important opportunity of Liuzhou river snails rice noodle‘ “popularity” and proposed to plan and develop Liuzhou river snails rice noodle with the concept of industrialization. Liuzhou river snails rice noodle entered the era of industrial production and packaged instant food. In 2014, there was only one company producing river snails rice noodle in Liuzhou. By the end of 2021, there were 127. A bowl of “small” river snails rice noodle has created more than 300,000 jobs and driven the development of a raw material base covering hundreds of thousands of mu, including rice, bamboo shoots, beans and agaric, forming an industrial chain covering agriculture, food industry, e-commerce and other fields.
Polish the gold signboard
Receive orders, expand sales, grasp production, “full fire” assembly line, Liuzhou river snail rice noodle production cluster area shipments continue to rise… Into Guangxi Shanyuan Food Co., LTD., more than 1000 employees are busy in order. It is reported that the company focuses on the research and development and production of Luoshi noodles products in Liuzhou. It has 12 offline branches and more than 500 dealers, covering more than 100,000 terminal outlets. The revenue of Jiaweiluo brand in offline channels has increased by more than 500% year-on-year, helping luosifen to become a “tongue tip Internet celebrity” all over the country.
Following the trend, the local government set up a production cluster of river snails rice noodle, and a large number of entrepreneurs flocked here. Characteristic foot, brand ring, quality, do not want to develop quickly are difficult. The “small rice noodles” into a “big industry”, private enterprises one after the field, one end connected to the world, the role is not small.
During this year’s two sessions, Ma Kong, a deputy to the National People’s Congress and secretary of the Liunan District Committee of Liuzhou City, said that the web popular river snails rice noodle, which was born in Liuzhou City’s Liunan district, broke the deep barriers of industrial development through the successful integration of the primary, secondary and third industries, and achieved comprehensive integration, producing a fission effect.
Located in the National Modern Agricultural Industrial Park 1000 mu standardized rice snail comprehensive cultivation Demonstration base in Taiyang Village, Liunan District, Liuzhou City, the cultivation base gradually expands the ecological space from underwater to soil, from soil to water surface, such as rice field, snail raising, shrimp raising, fish raising, etc.
The first pre-packaged river snails rice noodle production license, the first enterprise with export qualification…… Liunan District of Liuzhou City has captured many “first” in the development of river snail rice noodle industry; “Pak Le bamboo shoots” “Golden Sun field snails”… Taking root in agriculture, Liunan District has formed a number of brands for the cultivation and breeding of snail rice noodle raw materials. At present, there are 34 affiliated enterprises, and the daily output of pre-packaged snail noodle is about 2 million bags. The snail noodle industry has formed an employment scale of 300,000 people in the local area. The local government unswervingly implements the thinking of “quality-oriented industrial products”, and the value chain of spiral river noodles firmly revolves around “quality” to consolidate the foundation. In the Sun Village Luosifen production cluster area, Guangxi Shanyuan Food Co., Ltd. and other manufacturers quickly realized aseptic packaging of their products. In the sterile workshop, peanut, sour bamboo shoots, quail eggs and other materials are produced in strict accordance with the high standard of sterile environment.
The success of the snail noodle industry has been combined with the construction of modern agricultural demonstration areas, rural revitalization, and cultural tourism. The active practice of promoting the integrated development of primary, secondary, and tertiary industries with the thinking of industrialization has achieved fruitful results. In 2019, Luosifen Town scenic spot was awarded the national AAAA level scenic spot. In September 2020, Liuzhou Luosifen Industry Integrated Development Demonstration Park was awarded the National Rural Industry Integrated Development Demonstration Park. The demonstration park is mainly based on Liuzhou Luosifen town and Liunan Modern Agriculture Demonstration Zone.
Data provided by the Liuzhou Bureau of Commerce show that in 2021, the sales revenue of bagged river snails rice noodle in Liuzhou reached 15.197 billion yuan, and the sales revenue of supporting and derivative industries reached 14.283 billion yuan. There are 23,000 physical stores in China, with a turnover of about 20.68 billion yuan; The annual consignment volume of Liuzhou river snails rice noodle exceeded 100 million for the first time, becoming the first single product in Guangxi with an annual consignment volume of more than 100 million.
The concept of standardization runs through the whole industrial chain
From 2014 to 2021, Liuzhou snail noodle has realized industrialization, standardization, branding and large-scale development. The upgrading of Liuzhou snail noodle industry has been accelerated, and the primary, secondary and tertiary industries have integrated development, and the industrial development has entered a “golden development period”. A set of data confirms the rapid growth of Liuzhou river snails rice noodle: in 2015, the initial sales volume of bagged Liuzhou river snails rice noodle was only 500 million yuan, and in 2021, the sales volume of bagged river snails rice noodle reached 15.197 billion yuan, which has been increased several times in seven years.
On April 8 this year, the city of Liuzhou issued 35 local standards, including the technical specifications for making Liuzhou river snails rice noodle with chili Oil Ingredients. This is the second batch of local standards issued by the city since 2021.
This release the implementation of a series of standards, respectively from the spiral lions powder raw material and farming, production and management, industrial park construction, brand creation, certificate of geographical indication, trademark management, use and protection of spiral lions powder industry chain each link all made corresponding requirements and regulations, implement raw material, processing technology and product quality standard to follow, can depend on, Effectively ensure quality safety and unique quality.
Liuzhou City always adheres to the working concept of “quality + standard + brand”, and runs the standardization concept through the whole industry chain of river snails rice noodle, building the lifeline of sustainable development of the industry. In view of the characteristics that pre-packaged river snails rice noodle involve a wide variety of upstream and downstream products and a long industry chain, in 2021, Liuzhou City implemented the Implementation Plan on Promoting the Construction of the Standard System for the Whole Industry Chain of river snails rice noodle in Liuzhou, establishing 84 standards for the whole industry chain of river snails rice noodle and promoting the construction of the standard system for the whole industry chain of river snails rice noodle.
New achievements have been made in the construction of regional public brands of Liuzhou river snails rice noodle with geographical indications. The first batch of 43 Liuzhou river snails rice noodle producers were approved by the State Intellectual Property Office to use trademarks and special signs of geographical indications. At present, the city’s snail noodle production enterprises have a total of 302 trademarks of their own and legal use, and have obtained 64 certificates such as HACCP, ISO9000 and ISO22000. A total of 12 snail noodle products have obtained high-end quality certification certificates such as “High Quality Positive Seal” from Hong Kong.
“In order to make the industry bigger and stronger and promote the high-quality development of the industry, we have guided enterprises to enter the park, and provided land, policies, industrial supporting facilities and other support to build Liuzhou snail noodle Industrial Park.” Li Feilong, deputy director of Yufeng District Industrial Park Management Committee, said that after years of cultivation, seven of the top 10 companies in Liuzhou have entered Liuzhou snail noodle Industrial Park, and there are 26 companies in Liuzhou snail noodle industrial Park, whose production and sales account for about 60% of the total production and sales in Liuzhou.
In recent years, Liuzhou City, with the concept of industrialization and industrial chain thinking, firmly focuses on quality and safety, and promotes the branding, standardization and large-scale development of river snails rice noodle. Hygiene is the most basic requirement for food production. After years of improvement, the standard system of the whole industry chain of Liuzhou river snails rice noodle has been basically completed. Liuzhou founded guangxi liuzhou spiral lions powder industry standardization technical committee, introduced to promote liuzhou powder whole industry chain of snails standard system construction plan, around the spiral lions powder raw material circulation of farming, the production and business operation, marketing, industrial park construction and brand creation, utilization, protection and management, and other key areas and links, build liuzhou spiral lions powder standard system of whole industry chain, A total of 480 applicable standards and 84 standards to be formulated for six sub-systems of the whole industry chain of river snails rice noodle were reviewed. The formulation of local standards in Liuzhou City has been initiated, and 70 standards have been formulated and released so far. The remaining 14 standards will be issued within this year.
At present, Liuzhou snail noodle industry has driven a raw material base of 552,000 mu and created more than 300,000 jobs. “Building the Whole Industry Chain of Liuzhou river snails rice noodle and Consolidating the Industrial Foundation — A New Exploration on the Revitalization of Liuzhou river snails rice noodle Industry in Guangxi” was successfully selected as one of the 14 typical cases of consolidating poverty alleviation achievements and promoting rural revitalization in 2021. CCTV’s “Instant China” program praised Liuzhou river snails rice noodle as a local snack that has become an important model for rural revitalization across the country.
Liuzhou river snails rice noodle have also promoted the rapid development of the service industry. In 2021, the annual consignment volume of Luosifen in Liuzhou exceeded 100 million for the first time, becoming the first single product in Guangxi with an annual consignment volume of more than 100 million, and one of only two single products in China to exceed 100 million. Liuzhou Luosifen has been awarded the “Modern Agriculture Gold Medal Project of Express Service” by the State Post Bureau for three consecutive years.
From the national reputation to the world
According to statistics from Liuzhou Bureau of Commerce, in 2021, the sales revenue of the whole industry chain of luosifen in Liuzhou reached 50.16 billion yuan, up 40%; The sales revenue of supporting and derivative industries reached 14.283 billion yuan, an increase of 9.87%. The turnover of brick-and-mortar stores nationwide was about 20.68 billion yuan, an increase of 75.25%. In the first half of this year, the sales volume of bagged river snails rice noodle in Liuzhou reached 9.75 billion yuan, an increase of 7%, even though it was affected by the epidemic. The sales revenue of supporting and derivative industries was 9.444 billion yuan, up 21%.
“A bowl of river snails rice noodle, a local specialty food, can be turned into a big industry. The key is that Liuzhou is an industrial city, which uses industrial thinking to ‘cook’ the specialty food.” Liuzhou liuzhou city business bureau zhi-gang Yang said, now the river snails rice noodle industry have entered high quality development stage, the whole industry chain standard system completed, the upstream and downstream industry supporting perfected, steadily expand domestic and international market, liuzhou river snail rice noodle is put forward to 2025 sales revenue exceeds 90 billion yuan in the industry of goals, hopefully smooth realization.
Since the 18th National Congress of the CPC, Liuzhou snail noodle industry, as one of the models of supply-side reform, has made great achievements in the development of the whole industry. From 2015 to 2021, the industry of luosifen in Liuzhou has expanded from 500 million yuan at the initial stage to hundreds of millions of yuan, becoming a new growth highlight of Liuzhou’s economy.
“From small to large, from street corners to the world” is a true portrayal of Liuzhou river snails rice noodle industry development and growth. Last year, the export volume of pre-packaged Liuzhou river snails rice noodle reached 52.56 million yuan, an increase of about 80%. The entire industry chain of luosifan in Liuzhou has created more than 300,000 jobs and lifted 5,500 poor households and 28,000 people out of poverty.
Post time: Sep-27-2022