Small delicacies of rice, snack big soul. Powder good day month, snail small match universe.Liuzhou Luosifen is a “tongue tip Internet celebrity” that has swept the country.The General secretary praised: “What a surprise ! It is not easy for small rice fans to create such a large-scale industry. It is worth studying and summarizing.”Liuzhou City has taken the general Secretary’s trust as the direction and strong driving force for the high-quality development of spiral river noodle and other characteristic industries, and made every effort to promote the continuous improvement of the scale, economic benefits and social benefits of spiral river noodle industry.
Small rice noodles become big business. Snail noodles originated from roadside stalls in the 1970s and 1980s. It got its name because its soup ingredients were boiled with snails. Since then, snail noodle shops have blossomed everywhere in Liuzhou. Liuzhou Luosifen is not only local nostalgia memory, but also favored by more and more outsiders.However, the “delicious noodles but can not take away” plagued Liuzhou river snail rice noodles industrialization further development. With the improvement of food production and packaging technology such as rice noodle production, physical sterilization and vacuum packaging, Liuzhou city has seized the opportunity to develop packaged instant snail noodles. In October 2014, Liuzhou City issued the first “pre-packaged river snails rice noodle production license”, which started the industrialization of river snail rice noodle. In recent years, manufacturers of luosifen have continuously improved their technology to extend the shelf life of their products, and developed from generation to generation of bagged instant luosifen that can be restored and preserved for a long time, laying a foundation for luosifen to move out of Guangxi and become an “Internet star”.
Since the birth of bagged snail noodle, Liuzhou has issued a series of supporting measures to promote the development of the snail noodle industry, providing policy support in terms of capital investment, tax reduction and exemption, base construction, innovation and research and development, and brand cultivation, to support the rapid development and growth of the snail noodle industry in an all-round way.On September 23, 2022, the 33rd meeting of the Standing Committee of the 13th People’s Congress of Guangxi Zhuang Autonomous Region voted to approve the Regulations on the Liuzhou city Liuzhou snail noodles industry development regulations, which is the first industry promotion regulation tailored for “millet noodles”.
Processing, inspection, packaging, live broadcast, delivery…… Walking into Liuzhou Luosifen production cluster area, a forest of standard workshops, an endless stream of transportation and logistics vehicles, busy production workshops, the scene of fever is exciting. At Guangxi Shanyuan Food Co., 500 packets of snail noodles roll off the production line every minute as production lines run at warp speed. “In April last year, we were producing and selling 150,000 to 200,000 bales a day, but now we are stable at about 350,000 bales, which is about double our output.” Chen Sheng, chairman of the company, said happily.
In 2021, the sales revenue of bagged snail noodles in Liuzhou reached 15.197 billion yuan, and the sales revenue of supporting and derivative industries reached 14.283 billion yuan. There are 23,000 physical stores in China, with a turnover of about 20.68 billion yuan; The annual consignment volume of Luosifen in Liuzhou exceeded 100 million for the first time, becoming the first single product in Guangxi with an annual consignment volume of more than 100 million. In 2022, Liuzhou snail noodles were sold to 28 countries and regions around the world.
Rice noodles create big brands. Snail noodles is the feature, caught everyone’s stomach, made into a bite of industry. “We should continue to take the road of branding, while adhering to high quality and high standards.” Liuzhou clear branding, standardization, scale, and “standardized” direction of development, adhere to the “quality + standard + brand” concept, vigorously implement the “compile a program, a good story, a strict standard, the construction of a batch of industrial agglomeration, cultivate a group of leading enterprises and famous brands, to set up a liuzhou spiral lions powder inspection center” of the “six engineering”, The concept of standardization will run through the whole industry chain of spiral river noodle, and build a “lifeline” for the sustainable development of the industry.
In view of the characteristics that pre-packaged snail noodles involve a wide variety of upstream and downstream products and a long industry chain, in 2021, Liuzhou City implemented the Implementation Plan on Promoting the Construction of the Standard System for the Whole Industry Chain of Liuzhou snail Noodles, which formulated 84 standards for the whole industry chain of Liuzhou snail noodles and promoted the construction of the standard system for the whole industry chain of Liuzhou snail noodles.
New achievements have been made in the construction of regional public brands of Liuzhou snail noodles with geographical indications. The first batch of 43 Liuzhou snail noodles producers were approved by the State Intellectual Property Office to use trademarks and special signs of geographical indications. In June 2021, “Liuzhou snail noodle making skills” was included in the fifth batch of national intangible cultural heritage representative projects list. At present, the city’s snail noodle production enterprises have a total of 302 trademarks of their own and legal use, and have obtained 64 certificates such as ISO9000 and ISO22000. A total of 12 snail noodle products have obtained high-end quality certification certificates such as “High quality Positive Seal” from Hong Kong.
Small rice noodles drive a big increase in income. Ingot mountain stream, gurgling water. In Longpei village, Gongdong Township, Rongshui Miao Autonomous County, fat spiral lions are growing comfortably in the terraced fields. Yang Qingzhong, secretary of the village’s Party branch, told reporters that Longpei village began to develop rice field snail farming in 2017. “Last year, the production of spiral lions in the village exceeded 700,000 jin, and 167 poor households in the village were lifted out of poverty by raising snails.
More than 100 kilometers south of Longpei village, in the bamboo forests of Yejiatun, Shapu town, Liucheng County, villagers use machetes to cut thick, plump bamboo shoots from their roots and transport them home to be cured. Relying on the “unique skill” of making sour bamboo shoots, villagers have found a way to enrich themselves by supplying them. Their sour bamboo shoots are not only supplied to thousands of local snail noodle stores, but also become pre-packaged products sold throughout the country.
In addition to snail and bamboo shoots, the continued popularity of Liuzhou snail noodles has also driven the development of local raw material bases including rice, beans and agaric, and industrial chains covering agriculture, food industry and e-commerce. In 2021, the raw material base of Luosifen in Liuzhou reached 552,000 mu. Liuzhou innovates the industrial development model of “cooperative (company) + base + farmer” according to local conditions, so that local people can fully enjoy the value-added benefits of industry in all links of the snail noodle industry chain.
From raw material cultivation and breeding in the upstream, material processing in the midstream, and physical stores and online stores in the downstream, the entire industry chain of Luosifa in Liuzhou has created more than 300,000 jobs and lifted 5,500 households and 28,000 people out of poverty. The story of Liuzhou’s ethnic groups relying on snail noodles to increase their income and get rich is endless.
The article reprint and translate from BHXWW.COM
Post time: Oct-22-2022